What’s The Secret?

3M and TPT

Talk Bee Language!

"Newton’s Apple" was a national Emmy award winning children’s science television series created by TPT: Twin Cities Public Television.

Our team at ICONOS partnered with TPT and 3M Learning Software to re-imagine the stories and video assets of "Newton’s Apple" as a series of interactive CD-ROM publications, entitled "What’s the Secret?"

We built on the core ideas of the show, presenting a variety of real-world science concepts from a kid’s perspective – and we expanded with interactive explorations, tours, and games that simulated real word conditions – and allowed kids to directly manipulate relationships, test ideas, and see results.

Three volumes were created and distributed to the public in this series. The 3-year project included a $1.5 million dollar budget and an extended team of 40 people.

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RESULTS
Over its lifetime, the CD series was highly praised in press reviews. It also has received more than 25 awards for children’s education.

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ROLES
- Project Co-Leader
- Senior UX/UI Designer
- Content Development
- Software Development


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LINKS

Press Reaction
Awards Received

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EXTERNAL LINKS

Newton’s Apple at TPT
Newton’s Apple at Wikipedia
Bee “Waggle Dance”
TPT
3M United States